LinkedIn Success Guides

So you know about Twitter, Facebook, Vimeo, YouTube, and LinkedIn, all of these websites. And you know, there’s, there’s so much activity out there. But, when it comes to your career, LinkedIn is absolutely hands down, the most important social network.

Just look at the numbers:

  • 75% of employers actively research online candidates or research candidates online.
  • Now LinkedIn, two-thirds of the members are located outside the United States.
  • 97% of search firms recruiting firms use LinkedIn as a recruiting tool. 97%… so it’s not optional.
  • 73% of all social hires happen via LinkedIn.

So you ought to be asking yourself, where should I be spending my time online when it comes to the networking side of things? There’s only one answer. And that’s LinkedIn.

And you probably already have established your Linkedin profile. Pretty straight forward, right?

Wrong.

When you start looking at it, there’s the profile and connections, there’s introductions, there’s groups, there’s recommendations, there’s channels, there’s InMail, there’s influencers, there’s skills and updates. And you start to look at this and it becomes overwhelming. This is just supposed to be a professional networking site, but there’s all these little nuances to it.

There’s apps and there’s feed activity, updates and things like that. But it should not be overwhelming as long as you understand what to focus on.

You don’t need to spend hours every day trying to network on LinkedIn as long as you stay focused. It is simply a tool. It gives you the opportunity to leverage your existing network, the one you already have. And it also gives you sort of a tool to manage your time and your online presence when it comes to the networking side of things.

Best Practice Guides for LinkedIn

How to Add Your Resume to LinkedIn (2020 version)

LinkedIn Best Practices

How to Use LinkedIn Job Search to Land More Interviews