Digital Marketer Resume Guide

As an experienced digital marketer (or maybe someone just looking to further their career), a professionally formatted resume will ensure you best position yourself to find the perfect job.

This digital marketer resume guide will take you through all aspects of the resume-writing process.

If you are interested in the complete digital marketer resume template that you read, you can purchase it here.

About Digital Marketer Resumes

As a successful professional, you understand your value and strengths but may struggle to express them effectively on your resume. You have a clear vision for your next challenge but need guidance on how to create a compelling resume that grabs employers’ attention. To begin, assess your career objectively, highlighting key achievements and qualities that make you an organizational asset. Then, research current industry trends and the attributes sought by employers. If you’re contemplating a career change, emphasize transferable skills when describing your experience and accomplishments in your resume.

A digital marketer’s resume should highlight a combination of skills, experience, and achievements to stand out in a competitive industry. Remember that a well-structured and visually appealing resume is just as important as its content. Keep it concise, use bullet points for clarity, and ensure it’s free of errors. Tailor your resume to each job application by emphasizing the most relevant skills and experiences for the specific role you’re applying for.

Next, create a resume that effectively showcases the skills and qualities that set you apart, all while conveying this information with brevity and persuasiveness. It’s important to note that while there are general guidelines for professional resumes, certain industries may have specific standards related to length, language, and the inclusion of additional details like publications. Our team of career advancement experts excels in navigating these nuances, ensuring your resume establishes your unique brand and optimizes your experience presentation.

Upon completing this guide and reviewing our sample resumes, you may decide to leverage a professional resume-writing service, saving valuable time so you can explore job opportunities and expand your network. We would love to help you with your new career journey. 

The Digital Marketer Resume in Context

Even for seasoned professionals, the job search can seem intimidating. Industries continually evolve due to technological and workforce changes, making the job market dynamic. To secure interviews, you must adopt a strategic approach. Additionally, thorough research, preparation, and the resume-writing techniques covered in this guide are crucial to optimize your resume for applicant tracking systems (ATS) used by many employers.

Once you’ve analyzed the job market and grasped employer expectations, strategize how to present your work history effectively. It’s essential to consider how an external reader will perceive your resume and ensure a coherent narrative throughout. Reflect on the contributions of each role and highlight key achievements and their impact on the company. This narrative creates a compelling picture of your unique value to potential employers.

The key to a compelling resume is that it is detailed and demonstrates a clear progression of your achievements. The document should also be clean and concise. Some general stylistic guidelines to a perfect resume include:

1. Clean and Organized Layout: Use a clean, organized, and easily scannable format. Use consistent fonts and formatting for headings, subheadings, and body text. A well-structured layout will make your resume visually appealing and easy to navigate.
2. Appropriate Length: Keep your resume concise. Generally, one page is recommended for early-career professionals, while experienced individuals may extend it to two pages if needed.
3. Professional Font: Use standard, legible fonts like Arial, Calibri, or Times New Roman. Avoid decorative or overly stylized fonts. Use bold and italics sparingly to emphasize important details.
4. Bullet Points: Utilize bullet points to list achievements, responsibilities, and skills. This makes your content more readable and scannable.
5. White Space: Ensure there’s enough white space to avoid overcrowding. This makes the resume easier on the eyes and more visually appealing.
6. Consistent Heading Structure: Maintain a consistent heading structure throughout your resume. For example, use the same format for job titles, dates, and section headings.
7. Use Action Verbs: Start bullet points with action verbs to convey your accomplishments more powerfully. For example, “Managed a team of content writers” is more effective than “Responsible for a team of content writers.”
8. Quantify Achievements: Whenever possible, use quantifiable data to showcase your achievements. For instance, “Increased website traffic by 30% in 6 months.”
9. Relevant Keywords: Include industry-specific keywords related to digital marketing to help your resume pass through applicant tracking systems (ATS). These keywords should be naturally integrated into your content.
10. Customization: Tailor your resume to the specific job you’re applying for. Highlight experiences, skills, and achievements that align with the job description.
11. Reverse Chronological Order: List your work experiences in reverse chronological order, starting with your most recent position. This helps employers see your recent and relevant experiences first.
12. Professional Summary/Objective: Include a concise professional summary or objective statement at the beginning of your resume. This provides a quick snapshot of your career goals and what you bring to the table.
13. Contact Information: Clearly display your contact information at the top of the page, including your name, phone number, email address, and LinkedIn URL. Omit personal details like your home address.
14. Relevant Sections: Consider including sections like “Skills,” “Education,” “Certifications,” “Professional Experience,” and “Projects” to showcase your qualifications.
15. Proofread: Ensure your resume is free of grammatical and spelling errors. It’s a reflection of your attention to detail.

Remember that your resume is a marketing document, and the style and content should effectively sell your skills and experience to potential employers. Tailoring your resume to the specific job you’re applying for is crucial for success in the competitive field of digital marketing.

Digital Marketer Resume Presentation

The most effective and appealing resumes feature simple yet elegant formatting. While fancy designs may catch the eye, they often detract from the resume’s intended impact. In resume writing, less is more – aim for a maximum of two pages and ideally under 1000 words.

That said, you may be tempted to create a flashy resume, thinking it will garner more attention. It might, but not in the desired way. The reality is that such a strategy often backfires. Busy hiring managers have limited time to assess a resume, and they need to swiftly determine if it should proceed. Overly complex designs or formatting that obscures vital information can undermine your resume’s chances of serious consideration by potential employers.

Your resume should mirror your accomplishments, emphasizing an organized and efficient design. A professional resume is both visually pleasing and easy to comprehend, allowing your achievements to take the spotlight rather than a distracting layout.

Consider what a recruiter or potential employer sees from an aesthetic standpoint. This is where strategic white space usage becomes crucial. A professional resume should aim for a clean design with well-structured information that can be swiftly and effortlessly scanned.

Your document’s design should be orderly and neatly formatted, featuring clearly defined sections, distinct section headings, bold job titles, clean fonts, concise job descriptions, and bulleted achievements. It’s best to avoid incorporating photographs or excessive color and graphics as these elements can detract from the content. If you feel the urge to express creativity, channel it into crafting your narrative of career success – sell yourself through your accomplishments.

Now that we’ve discussed the larger-scale considerations for writing a stellar professional resume, we can move on to how to present and optimize the resume’s content.

Contact Information

The contact information section of a professional resume is a critical element that allows potential employers to reach out to you. Here’s what should be included in this section:

1. Full Name: Your full legal name should be prominently displayed at the top of your resume. It should be in a slightly larger or bold font to make it stand out.
2. Phone Number: Provide a professional, active phone number where you can be reached. Make sure your voicemail message is professional if you can’t answer every call.
3. Email Address: Use a professional email address, ideally one with your name or a variation of it. Avoid using email addresses that are overly casual or unprofessional.
4. LinkedIn Profile (optional): Including a link to your LinkedIn profile can be beneficial, especially for roles where online presence is important. Ensure your LinkedIn profile is up-to-date and professional.
5. Website or Portfolio Links (optional): If you have a personal website, online portfolio, or blog relevant to your profession, you can include links to these, but only if they are professionally relevant.

Remember to keep this section clean and straightforward. Your contact information should be easy to find and read. Ensure the information is accurate and up-to-date, and double-check the email address and phone number for accuracy. Additionally, be cautious about sharing too much personal information on your resume, such as your date of birth or social security number. These details are typically not necessary and may pose privacy risks. Please see an example of this section below: 

Job Title and Summary

The job title at the resume’s top should match the position you’re applying for, not necessarily your current role. Keep in mind that your resume is crafted to target your future challenge, and this section may require customization based on the job description. ATS systems often penalize discrepancies between the resume and job posting.

Research indicates that hiring managers typically read only the initial sentences of a resume before deciding to continue or not, emphasizing the importance of impactful opening lines. Following the job title is the professional summary, which starts with your Unique Value Proposition (UVP) or elevator pitch. Your UVP highlights your major achievements and how they prepare you for your next endeavor. Use clear, descriptive language to define who you are and what sets you apart from your peers. An example UVP is below: 

Build upon your UVP and craft a 3–5 sentence section highlighting distinct attributes that align with the desired role. Employ direct, active language to convey your contributions and their impact on the success of organizations where you played a pivotal role. This communicates to potential employers the specific skills and achievements you can utilize to enhance their growth and strategic vision.

If you’re struggling to refine your professional summary, examine the job descriptions for your target role and pick elements that align with your skills in terms of language and scope. Research what attributes companies seek for the role to shape your UVP and create a tailored professional summary. Consider both hard skills that depict your abilities and soft skills that highlight your personal traits.

As is the case with all resumes, steer clear of excessive or extravagant language and incorporate industry-specific keywords whenever relevant. This not only tailors your resume to your desired position but also underscores your industry knowledge.

Keywords

Keywords are specific words and phrases that are relevant to your industry, profession, and the specific job you’re applying for. To identify the appropriate keywords for your resume, carefully review the job description and research the industry. Pay attention to the skills, qualifications, and terminology mentioned. Incorporate these keywords naturally throughout your resume, primarily in the skills, summary, and job experience sections. However, avoid keyword stuffing, which is the excessive and unnatural use of keywords, as it can harm your resume’s readability and credibility.

Additionally, there are also skills and attributes that every digital marketer is expected to possess, as well as specific types of accomplishments that stand out. Below is a table of keywords that are common within the industry. This list is by no means comprehensive and should complement the list you generate from reviewing job descriptions.  

Hard Skills:

• Digital Experience
• Digital Campaigns
• Email Marketing Strategy
• Search Engine Optimization
• Global Markets
• Content Syndication
• Budget Management
• Go-to-Market Media Plans
• Creative Ads
• Vendor Relationships
• B2B Digital Marketing
• Cross-Functional Teams
• Digital Marketing
• Consulting 

Soft Skills:

• Cross-Functional Collaboration
• Time Management
• Interpersonal Skills
• Independent Thinking
• Effective Communications

Areas of Expertise (Skills and Competencies)

The professional employment history on a resume is a section that outlines your work experience. It provides a detailed account of your previous job positions, responsibilities, accomplishments, and the progression of your career. This section is vital for several reasons:

• Demonstrating Qualifications: It shows potential employers that you have relevant experience and qualifications for the job. Your employment history is a primary way to prove that you have the necessary skills and expertise.
• Highlighting Achievements: Your work history allows you to showcase your accomplishments and contributions in previous roles. These achievements provide tangible evidence of your value to employers.
• Illustrating Career Progression: It illustrates your career growth, demonstrating that you’ve advanced in your field and taken on increasingly challenging roles. This progression can indicate your potential for growth in the new position.
• Matching Job Requirements: A well-structured employment history should align with the job requirements and responsibilities outlined in the job posting. This helps recruiters quickly assess your suitability for the position.
• Providing Context: It offers context for your skills and qualifications. Employers can see where and how you gained your expertise and how it’s relevant to the position you’re applying for.
• Trust and Credibility: A consistent and well-documented employment history helps build trust and credibility with potential employers. It shows that you have a track record of reliability and commitment.

When including your employment history on your resume, be sure to follow these best practices:

• Reverse Chronological Order: List your work experiences in reverse chronological order, starting with your most recent job and working backward.
• Consistency: Use a consistent format for listing job titles, dates of employment, and company names. Ensure that the format is consistent throughout your resume.
• Achievement-Oriented Language: Use action verbs and quantifiable achievements to describe your responsibilities and accomplishments in each role.
• Relevance: Tailor your employment history to the job you’re applying for by emphasizing experiences and skills that are directly related to the position.
• Brevity: While it’s important to provide comprehensive information, be concise and focus on the most relevant details to keep your resume an appropriate length.
• No Gaps: If you have employment gaps, consider addressing them in your resume, either by explaining the gap or by using a functional resume format that emphasizes skills and qualifications over chronological work history.
• Honesty: Always be truthful in your employment history. Exaggerating or providing false information can harm your credibility and future job prospects.

In summary, your professional employment history is a crucial component of your resume, serving as a critical tool to demonstrate your qualifications, achievements, and career progression to potential employers.

Employment History / Professional Experience

This section is the canvas on which you can expand on your professional summary and UVP to describe the details of your career history. Although it does include descriptions of your responsibilities position-by-position, it should be presented in a way that reflects the evolution of your career in a clear, concise way and in reverse chronological order. In addition, you should limit the scope of your presented career to the last 10–15 years to protect against ageism and to highlight your most recent, relevant history.

Each position should list the name and location of each organization, the years of your employment (listing months is an option, but this can make the resume look cluttered), exact job titles, a brief description of your key responsibilities listed in order of importance, and 3–5 bulleted accomplishments that showcase your contributions within the role.  When drafting the bullets, try to employ the C-A-R method (challenge-action-results) to phrase them: outline the challenge, the specific actions you took to address it, and the results that were achieved. Although quantifiable data can strengthen the impact, some roles don’t measure results in this manner. If, however, you have numbers, try your best to incorporate them into the resume.

To avoid repetition and keep the document crisp and concise, remove any repetitive skills or achievements, and focus on those that are the most impressive to an outside reader. Remember that you only have a few pages to tell your career story, so you want compelling, active language and information that demonstrates your unique contributions. Avoid phrases like “responsible for,” as they don’t communicate what you have actually done, and instead use action words such as lead, drive, or direct. Also, make sure that you use present tense to describe your current role and past tense to describe your former roles, maintaining consistency throughout each description. Keep in mind that bullets are always written in the past tense since they describe achievements that have already occurred.

If you choose to list roles prior to 10–15 years ago, which is sometimes important if they are at high-level companies or relevant to your desired position, these can be listed without dates in an Additional Experience section with the company, location, and job titles.

Education & Professional Development

This section of a resume details your educational background, relevant certifications, and any additional training or professional development that enhances your qualifications. It is important because it provides insight into your academic achievements and any ongoing efforts to improve your skills.

Additional Information

If you have remaining space you may want to consider highlighting a few other sections, such as: 

• Awards
• Professional Affiliations
• Publications
• Languages (if relevant to the desired position)
• Volunteer/Community Service

Unless it is directly relevant to the job to which you are applying, it is unnecessary to go into detail in these additional sections. Furthermore, avoid listing any superfluous information such as hobbies, which can devalue the resume and are not an optimal use of valuable space. 

Finished Digital Marketer Resume

Now that your resume is complete, approach it with a dual perspective: one that examines its overall aesthetics and one that delves into the finer details. Review the document as if you were an external reader and ask yourself the following questions:

• Does the resume provide a concise and compelling introduction to my identity and achievements, sparking the desire to learn more about this individual?
• Does the resume convey confidence through the use of action verbs?
• Is the resume overly verbose or excessively long?
• Are there any formatting, spelling, or grammatical errors?

It’s advisable at this stage to enlist the help of someone else, preferably a peer within your industry, to review and proofread the resume. Even accomplished writers benefit from a fresh set of eyes to catch errors; you wouldn’t want a minor spelling mistake to cost you your dream job opportunity.

Next Steps & Our Services

See Resume Writing Packages

This guide has hopefully offered you valuable insights into the intricacies of crafting a compelling and tailored resume. Many professionals, such as yourself, turn to professional resume-writing services for a result-oriented document that propels their career forward. Time is precious, and a well-crafted resume can make the difference between a callback in a matter of weeks or months.

As a leading, comprehensive career advancement service, we specialize in serving professionals like you. Leveraging our decades of experience, we help clients secure quicker job offers and negotiate more favorable compensation packages. Through our in-depth understanding of your unique talent brand, we’re dedicated to highlighting and enhancing the qualities that truly set you apart as the top candidate for your next career challenge.

We invite you to request a 1-on-1 consultation with one of our career advancement specialists so that we can assist you in landing that interview that will propel you into your dream job. If you’d like to draft your resume on your own but would benefit from the use of our sample resume, our industry-specific template is available.