Social Media Marketer Resume
A professional resume can help you get the job you want, whether you’re an experienced social media marketer and/or someone just looking to progress in your career.
Our guide will help you understand the social media marketer process for writing a resume.
If you are interested in the full social media marketer resume template after reading this guide, you can purchase it here.
About Social Media Marketer Resumes
You know what makes you different from other successful professionals and the unique value you bring to organizations. Although you know your strengths, you struggle to communicate them in a succinct, organized, and persuasive manner when drafting a resume. You understand what your next challenge should be, however, you aren’t sure how to target your resume in order to get noticed by potential employers.
You should first take a look at your professional history and begin to create a narrative. What are your most important achievements? What makes you an asset to the success and culture of an organization? Next, you need to research the current industry trends, as well as what attributes employers are searching for. Maybe, you’re thinking of a career change to another industry. If so, consider what transferable skills you have that can be used in showcasing your experience and achievements in your resume.
As a social media marketer, you likely have specific achievements related to follower growth, engagement, and content development. It’s important you highlight these and the skills needed to be a successful social media marketing professional. In today’s environment, it’s vital you showcase your social platform expertise, technical proficiencies, and creative thinking abilities.
The next step will be to create a resume that highlights your strengths and distinguishes you from other candidates in a clear and persuasive manner. While there are some general guidelines for professional resumes, certain industries have their own standards in terms of length, language, and the inclusion of additional information, such as publications. Our career advancement experts are well-versed in these idiosyncrasies. They can help you navigate them and create professional resumes that will establish your brand and maximize the presentation of your experiences.
After reviewing this guide and looking at our samples of resumes, you may decide to use a professional resume-writing service. This will allow you to save considerable time and make it easier for you to look for job opportunities, as well as grow your industry network
The Social Media Marketer Resume in Context
The job search can be daunting even for high-level professionals. It is constantly evolving thanks to the dynamic changes and the evolution of both the workforce and technology. A strategic approach is needed to be noticed and land the interview. Thorough research and preparation, as well as these resume-writing strategies, will position your resume to pass through the applicant tracking system (ATS) used by several organizations to screen potential applicants.
Once you’ve done your research on the job market and have a good understanding of what potential employers expect, you can start to strategize how you should present your work history. It is crucial to consider how an outsider will view your resume. This will help you ensure that the narrative flows throughout the document. Consider what each role has contributed to your current position. What were your greatest achievements? What did these achievements bring to the organization? This paints a picture in the minds of potential employers about what you can uniquely contribute to their organization.
It is important to have a well-written resume that is both detailed and shows a progression of your achievements in a clean and concise manner. Here are some general stylistic guidelines for creating a professional resume:
- Aesthetic Appeal: Content aside, the resume should have an appealing aesthetic that draws the reader in. You can do this by ensuring you have consistent spacing and formatting.
- Captivating Introduction: Your unique value to an organization should be clearly stated in the first few lines. It is best to highlight this information within the executive summary that will be in the beginning of the resume document.
- Highlighted Achievements: List your most notable accomplishments on the resume. Supported by data-driven evidence, this will show the value of the achievements.
- Attention to Detail: Avoid any formatting or spelling errors, or possible grammatical mistakes that may distract the reader from your narrative. Word counts are important for keeping your resume concise. This means that you should avoid using pronouns and articles like “a” or “the” should be omitted.
- Readability: You should always assume that your resume will be seen by other people. You therefore want to avoid overly technical language and make sure you spell out all acronyms the first time you use them. Although it might seem obvious that everyone understands what each acronym means, this is not always the case.
While it’s important to show your creativity as a Social Media Marketer, it’s equally important to follow the above guidelines. You can easily show how creative you are by the language used throughout the document.
Social Media Marketer Resume Presentation
Simple, elegant formatting is key to creating appealing and effective resumes. While you might see some fancy resume designs, they can distract from the intended impact of your resume’s content. In resume-writing, it is important to be concise. The key to remember is less is more, therefore, your resume should be no more than 2 pages and no more than 1000 words.
It may be tempting to show your resume in flashy ways, thinking it will draw more attention. While it is likely to attract more attention, it probably won’t be the attention that you would like. Unfortunately, this strategy can often have the opposite effect. Busy hiring managers don’t have time to look at resumes and must be able to quickly decide whether they will move forward with your application. Your resume may be rejected by potential employers if it has overly complex designs or is poorly formatted.
Your resume should reflect your achievements. It is best to be organized and efficient in your design. A professional resume should be both easy to read and professional. Let your accomplishments stand out in your document rather than be hidden by a design that is distracting to the reader.
It is important to consider what a potential employer, or recruiter, may see when reviewing your resume purely from an aesthetic view. The strategic use of whitespace ensures your professional resume will be clean with well-presented information that can quickly and easily be scanned.
Your document’s design should be organized with clear headings and defined sections, as well as clear titles for section headings, bold job titles, clean fonts, concise job descriptions, and bulleted achievements. A photograph, excessive color, or graphics can be distracting from the main point of content, so if you’re feeling the need to be creative, use it instead to tell your success story through your accomplishments.
Now that we’ve talked about the larger-scale considerations of writing a stellar professional resume, let’s move on to the details of how to present and optimize your resume’s content.
Your contact information is crucial to ensure an employer can reach out to you after a successful initial screening of your resume. This information should appear at the top, as shown in the below example.
Some things you may notice:
- Only your city and state are listed.
- Choose only one email address. This should be your personal email and not one that is associated with your current job.
- Add your LinkedIn profile URL for an additional way an employer can reach you. This will allow you to highlight yourself as an established professional with a personal brand.
- Add your phone number as an alternative method of outreach.
Job Title and Summary
The job title on your resume at the top should reflect the title you are applying for, not your current position. Keep in mind that this document is being drafted to target your next opportunity. This section will need to be customized depending on your desired position and ATS systems may deduct points if you don’t match the specific matching job description.
Numerous studies have shown that hiring managers read only the first few sentences of resumes before deciding whether they will continue to review the full document. This means that your opening lines need to be impactful. Your professional summary will follow the job title. This includes your unique value proposition (UVP) or elevator pitch. The unique value proposition is a description of your most significant achievements and how they have prepared you for the next challenge. Use descriptive language that clearly defines you and sets you apart from the rest of your peers in this industry.
An example UVP for a Social Media Marketer:
Creative and passionate social media marketer with deep experience in driving campaign management across social media channels.
Use the UVP as your basis, write 3-5 sentences that describe your key attributes that are unique to your specific role. You’ll want to use active language that explains your contributions and the success of the organizations in which you played a significant part. This communicates to potential employers the skills and accomplishments you have that they can leverage to support the growth and strategic vision of their organization.
An example Professional Summary for a Social Media Marketer may look like the following:
Creative and passionate social media marketer with deep experience in driving campaign management across social media channels. Driven and collaborative with keen ability to work cross-functionally to manage social media content marketing and community engagement. Personable and engaging communicator able to coordinate with influencers, brand ambassadors, and external marketing firms to execute growth initiatives.
You may have difficulty choosing what you want to highlight in your professional summary. Review the job descriptions for your desired role and choose those that best match your skills in language and scope. What are companies looking for in the listed position? Thorough research to this answer will allow you to be able to draft a strong UVP and customized professional summary that includes both your hard skills that describe your abilities and your personal attributes as part of your soft skills.
Use industry-specific keywords when possible, and avoid using flashy or wordy language. This will not only help you to target your resume for the right job, but also reiterates that you are well-versed in your field.
While you’re writing your professional summary, be sure to consider the importance of keywords in aligning the resume with the industry. It cannot be stressed enough that even highly qualified candidates can fail to get through to the interview stage if their resume doesn’t score high enough in an employer’s ATS. You can avoid this by optimizing your resume language. First, read the job description, then select keywords and phrases that correspond to the position.
Additionally, there are also skills and attributes that every professional within the marketing industry is expected to possess, as well as specific types of accomplishments that stand out. Below is a table of keywords that are common within the social media marketing industry. This list is by no means comprehensive and should complement the list you generate from reviewing job descriptions.
- Newsletter creation
- Digital communication
- Social media management
- Community management
- Keyword research
- Customer engagement
- Relationship management
- Digital content management
- Campaign management
- Social media channels
- Social media content marketing
- Community engagement
- Creative thinking
- Effective communications
- Time management
Areas of Expertise (Skills and Competencies)
Once you have created a list with keywords you want to include in your document, you can begin drafting the next section by listing 6-10 bulleted areas where you have proved to be an expert. These keywords should be matched with the phrasing in the job description as ATS systems will scan for verbatim matches. For example, if the job description mentions search engine optimization, you should not use SEO. The acronym can be spelled out as follows: search engine optimization (SEO). This list can also include both your soft and hard skills.
Think about these areas and how they can be emphasized within your resume. If you choose to include these data-focused, high-level achievements, you can add it to a notable accomplishments section following the areas of experience. Remember that when these specific achievements are listed, they should not be mentioned later in the document. Always remember, in resumes, less is more!
- Utilized web analytics to gain insightful information to create digital marketing campaigns, improving social media marketing efforts by 68%.
- Increased sales by 85% through effective budgeting, creating white papers, determining benchmarking guidelines, and strategic project management.
- Grew social following by 1,600% overall; 500% on Facebook, 400% on Instagram, 50% on YouTube, 450% on Twitter, and 200% on Pinterest.
Employment History/Professional Experience
This section allows you to expand on your personal summary and UVP in order to detail your career history. Although it does include descriptions of your responsibilities position-by-position, it should be presented in a way that reflects the evolution of your career in a clear, concise way and in reverse chronological order. In order to avoid ageism, you should also limit your career’s scope to the last 10-15 years, highlighting your most recent and relevant history.
Each job should contain the name and address of each organization you list, including the number of years you have been employed with each company (be careful using months, as this option can make the resume look cluttered), exact job titles, and your important responsibilities to highlight your contributions within that position. When drafting these bullets, try to employ the C-A-R method (challenge-action-results) to phrase them: outline the challenge, the specific actions you took to address it, and the results that were achieved. Some roles don’t allow for quantifiable results, however if you have the numbers and data, definitely try to include them in your resume.
You can avoid repetition by keeping the document crisp and concise. Instead of focusing on repetitive skills or accomplishments, focus on the more impressive achievements to an outsider reader. Since you only have a limited space to showcase your career story, make sure to use compelling, active language that demonstrates your unique narrative. Avoid phrases such as “responsible for,” as they don’t convey the extent of your contributions. Instead, use action words, such as amplify, establish, or surpass. Keep your descriptions consistent by using the present tense for your current role and the past tense for all your past roles. Because bullets describe achievements that have already taken place, they should be written in the past tense, as well.
If you list jobs that occurred prior to 10-15 year ago, which can sometimes be important if the companies are high-level or highly relevant to your desired position, the company, location, and job titles of these jobs can be listed in an Additional Experience section without any dates.
Education & Professional Development
Once you have outlined your career history, it is time to talk about your education and professional development. This section will list the degrees you have earned and the universities where they were obtained. You should not include your graduation year or your GPA. In addition, you should also list any professional certifications or licenses that you have earned in ascending order of importance.
Consider highlighting additional sections if you have remaining space in your resume. For example:
- Professional Affiliations
- Languages (if relevant to the desired position)
- Volunteer/Community Service
It may seem obvious to list social media platforms on your resume, but it’s important you include them. And this is for a few reasons! First, not all Social Media Marketers are the same. Second, most of the time, social platforms are keywords that will boost your score with automated scans.
If it isn’t directly related to the position for which you’re applying, it shouldn’t be listed in these extra sections. Don’t include any superfluous information, like hobbies, which can devalue your resume and is not the ideal use of space on your document.
Finished Social Media Marketer Resume Sample
Now that your resume is complete, you can look at it in detail from both a holistic and an aesthetic perspective. Try to read through your resume from the viewpoint of an outside reader. Ask yourself these questions.
- Is the resume concise and succinct? What are my accomplishments and do they make me want to learn more about myself?
- Are action words used to make the resume more confident?
- Is the resume too lengthy or wordy?
- Are there any grammar, spelling, or formatting errors?
A professional (or industry peer) should review and proofread your resume. Even the best writers need an additional eye to catch errors. You don’t want your dream job to get away from you due to a simple mistake.
This guide hopefully gave you an idea of how complex it can be to create a compelling and targeted resume. Because of this, a lot of professionals seek out assistance when writing their resumes. This helps them to be more successful and prepares them for the next steps in their careers. Time is money and a well-written, professional resume can make the difference between receiving a call within a few weeks versus several months.
We work exclusively with professionals to help them achieve their career goals. We use our years of experience to help clients get hired faster and negotiate better compensation packages. Making you truly the best candidate for your next challenge, we identify and enhance your talent brand, bringing out, and enhancing your true unique value.
To help you land the job that you desire, our resumes can assist you in landing that interview that will propel you into your next challenge. If you’d like to draft your resume on your own but would benefit from the use of our sample resume, our social media marketer template is available.